Tools

  • See & Experience (3)
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      Show & Tell Interview

      The best way to get better at learning from users and your colleagues is to have them “show and tell” you about what they do. You listen, capture, and learn.

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      Observation

      Given our familiarity with workplaces and the routines of everyday life, we don’t see and reflect on what’s really going on. Focused observation is a powerful tool.

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      Dimension Your Project

      What matters to a project isn't always clear at the beginning. You'll need to research across different dimensions to understand what's really going on.

  • Dimension & Diagram (7)
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      Problem Statement Matrix

      Take what you’ve seen and heard from users to reframe your project challenge in human terms. This helps provide a fresh, user centric perspective.

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      2X2 Matrix

      Find two dimensions and plot elements on a simple chart to show patterns or gaps in the information. Use it to make a case for targeting an area with ideas or to shift strategy.

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      Analyze Qualitative Data

      Qualitative data tells you what people experience and why. For rigorous anlaysis, organize and review your data as your collect it and look for key topics and patterns.

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      Empathy mapping

      Empathy for a user’s experience is at the heart of creating meaningful solutions. An empathy map helps your team articulate the user’s perspective.

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      Value Curve

      Innovators often change a fundamental assumption that defines an industry, product, or service. Play with Value Curves to imagine how you might change things.

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      Affinity clustering

      Take any large list of ideas or notes and sort them into a smaller number of separate groups. Then name the groups to create an information structure and discover themes.

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      Journey Mapping

      To see if you understand a user’s journey, create a diagram representing the distinct activities within their experience. This is a foundation for many useful analyses.

  • Question & Reframe (4)
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      Opportunity Framing

      Project research and analysis result in a lot of valuable information for your project. Frame your opportunity by prioritizing the challenges you will address.

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      “Ways of...” Statements

      Don’t jump to a solution when presented with a problem. Improve your team’s ability to explore many varied ideas by writing “Ways of…” statements.

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      Analogous Examples

      A great way to break conventional thinking is to look at others who’ve already broken convention. Study how game-changers outside your industry have done it.

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      3-Part Observations

      To communicate insights in more evocative ways, wrap your observations about users, situations, or industries in a 3-part structure.

  • Imagine & Model (4)
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      Paper Models

      Any idea you think has merit should be modeled in a tangible way as soon as possible. Paper models are a surprisingly easy and fast way to make your ideas real.

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      Storyboards

      Storyboards are a great way to show existing or future customer experiences. They put problems and solutions in context and make them easier to communicate and assess.

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      Concept Sheets

      Capture ideas with a quick sketch and a provocative title. A concept sheet gets ideas out of your head and into a form that’s easy to sort, share, and document.

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      Service Prototypes

      Service prototypes make the touchpoints of a new service offering tangible and allow you to test it with customers and other stakeholders.

  • Test & Shape (3)
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      User feedback with prototypes

      Put paper, service, and interactive prototypes in front of customers and other stakeholders to get their reaction to your solution concept.

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      Business Model Canvas

      The BMC is a set of key dimensions used by startups to track the definition of their offering. The canvas is updated regularly after running tests with customers.

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      Rapid Experiments

      Look for simple ways to try out early ideas with users in the real world. You’re not validating your ideas, but rather testing and shaping them quickly and iteratively.

  • Pitch & Commit (4)
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      Solution Maps

      Innovative solutions are more than a single idea. A solution map lays out all the key elements and characteristics of an offering that work together to implement a focused strategy.

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      Valuing Solutions

      Assessing and communicating the value of your solution is critical to shaping it for success and builting support for its implementation.

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      Elevator Pitch

      To build awareness for an initiative and find potential supporters, create a verbal summary you can share in under a minute. This conveys the essence of your idea.

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      Pitch deck

      Once your project outgrows its incubation, use a well-structured 10-slide pitch deck to explain your concept, build support, and garner additional resources.

  • Univresal (2)
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      Facilitating Reflective Discussion

      Working in teams requires facilitating critical discussion frequently among the group. Pose reflective questions, have people share more, and elicit pros, cons, and next steps.

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      Collaborative Cycle

      Here’s a simple and effective structure to get the most out of an assembled group of people. Use it as the basis for brainstorms and other generative meetings.