Test & Shape

Business Model Canvas

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The BMC is a set of key dimensions used by startups to track the definition of their offering. The canvas is updated regularly after running tests with customers.

How to
  1. Print a blank BMC template.
  2. Use sticky notes to brainstorm five or more elements for each area of the canvas.
  3. Step back with your team and discuss the most important elements. Debate which ones should be kept or eliminated and why. Note what you haven’t thought much about.
  4. Use this discussion to determine the next actions your team will take to test hypotheses or get other feedback from customers.
  5. After completing each experiment or activity, update the BMC with what you've learned and determine your next experiment.
  6. Share your business model canvas with leadership and ask for their advice and suggestions.
Tips & Tricks

Don’t have too many elements in each area. The BMC should fit on one page and be readable! Treat the BMC as a live document, using it to assess where you're at and drive experimentation!

Pairs well with
Mindset Of
  • Experimentation
  • Entrepreneurship
Additional Resources