See & Experience
Start every project with observing and gathering evidence from the context or situation you want to design for.
If you want to understand how a lion hunts don't go to the zoo. Go to the jungle.
Dimension & Diagram
Identify the different dimensions of your problem and create simple diagrams to improve your understanding and collaboration with others.
Whoever best describes the problem is the most likely to solve it.
Question & Reframe
Question the familiar, the status quo, and typical ways things are done.
George S. Patton
If everyone is thinking alike, then somebody isn't thinking.
Imagine & Model
Generate a lot of ideas and model some of them to push your project forward.
F. Scott Fitzgerald
Genius is the ability to put into effect what is on your mind.
Test & Shape
Share what you’re working on early and often.
Feedback is the breakfast of champions.
Pitch & Commit
Put together a short, but compelling case for your project including the user need, the insight and proposed solution direction, summary of work to date, the real challenges you face, the investments necessary, and its ultimate value should you be successful.
Never, never, never give up.